If you’re looking into maximizing your SEO presence on Etsy, Marmalead will be on your radar. This keyword tool is quite popular right now with sellers.
SEO in Etsy can be quite complex: keyword research, tags, descriptions – it can all be a little overwhelming. And that’s why tools such as Marmalead that help you manage everything in one place can be incredibly useful. The best known tools to help you with SEO on Etsy are Marmalead and Erank. In this post we’ll be covering the advantages of using Marmalead and how to use it efficiently.
What is Marmalead?
Marmalead is an SEO tool that shows you several components of your Etsy shop, including:
- Average views per week and month
- Where your shop is ranking
- Shops you’re competing with
- Items you’re competing with
- Where you’re ranking
It’s a tool that allows you to do a pretty thorough review of your items, listings and also to do some research to optimize your current listings. If you’re not sure what to sell on your listing, Marmalead helps you with thorough keyword research. It’s a great way to see immediately where you need to spend your time to improve your shop sales.
The co-founder of Marmalead, Richie Peplin, says himself that Marmalead is not just a tool, but also a community of entrepreneurs on a journey of making money through Etsy. So getting Marmalead also means more Etsy support and a community!
How to get started with Marmalead
We’ve gone through the set up process of Marmalead ourselves to help give you an overview of how the platform works and how it could benefit you as an Etsy shop owner.
- First of all, go on the Marmalead website and pick your plan. You can choose to pay monthly or annually. The great news is that no matter what plan you pick, you’ll be able to pay once for several different shops. For pricing see below.
- Log into Marmalead and connect your shops through the integration.
- You’ll soon be able to see the “Marmalead scores” on every one of your listings. Green means you’re doing well, orange is acceptable and red is pretty bad, just like a traffic light system. This is combined with an ABC system with A being the best and C being the worst.
- As you go through your different listings you’ll see the score on every item. Simply click on the item to see what needs improvement. The goal is to get as many of them green as possible, which in turn will help boost sales. Some of the things Marmalead looks at to grade your listing is:
- What kind of photos you’re using
- Whether you’re using all 13 tags
- How many tags you have in your title
- Which listings are renewed
5. Moving onto a different section on Marmalead, from the dashboard you can check your description. Descriptions might not help with SEO itself, but it will help with conversions. Marmalead helps you feature the best tags, and even the position they should be on in the title. You can even see how many views every tag gets.
This is a great analytical tool to analyse your current listings. Marmalead also has a “Search tool”, where you can see engagement, competition and the category page for every keyword on Etsy. You’re also able to see the average view per week, and check which are the best tags to add on your site.
Marmalead also has a “Storm tool”, a tool that helps you find keyword ideas which you can then add into your bucket. This a good combination with the Comparison tool, which helps you see which keyword phrases are doing better, as well as the top tags and items to display.
Finally, Marmalead has a great Tracking tool, which allows you to put 4 keyword phrases for you to track. It shows you the different results as well as the different shops that are competing for that keyword. This helps you understand your place in the market as well as what needs to be done to improve your ranking. There is also a Trending tool to see what tags are trending on Etsy and this can give you product ideas for future listings.
Marmalead is not a cheap programme when it comes to managing SEO for your Etsy store. However, they have a free trial called the “Dabblers plan” which although offers limited options, can help you get a feel of the dashboard and what to expect. After the trial, you’ll be charged the “Entrepreneur” plan which comes at $19 per month or $15.83 per month if paid annually.
The cost may put you off Marmalead. For this reason people look for alternatives to managing SEO on their Etsy shop. Here are some alternatives to Marmalead
Erank, formerly Etsy Rank, is a great tool when it comes to managing SEO on Etsy. Its main advantage: it’s free!
This means it’s a great option for people who are starting out and want to see how they manage their SEO before considering going full on with a paid plan. Erank does offer a paid version, however the free version has many components that beginners are fine to start with.
Erank is similar to Marmalead in that it helps you with the SEO for your listings as well as does keyword research and analysis for your different listings. The difference with Marmalead is that Erank won’t show you the total number of searches or engagement with your listings, unless you pay for the pro version. You can still use the keyword research tool and analyse each keyword individually. They do also offer a keyword comparison tool to compare different keywords.
Check out our review of eRank.
Seller-tools is another SEO tool for Etsy. Although not so well known or used, they can be a great alternative if you’re looking for something that fits you best.
Similar to Marmalead and Erank, Seller-tools helps you pick the right keywords for your listings. You can add keywords to their tracking list to see how your items improve over time by using the right keywords. You can easily and quickly detect issues before your listings start to take a hit.
Seller-tools also has a free trial which is a good option to test the tool before committing full on. After the free trial, they offer different packages starting from $9.95 per month to $79.85 per month.
Overall, Marmalead is a great tool for veteran Etsy shop sellers who are looking to optimise their listings and shops through SEO, keyword research and tracking. If you’re still starting out, we recommend testing out Erank beforehand to get a hang of what SEO work entails.